Selling on Amazon gives you access to millions of customers, but it also exposes your business to unique risks. Competitors may hijack your listings, counterfeiters might copy your products, and unauthorized sellers can erode your reputation. For sellers serious about building a trustworthy, long-lasting brand, the Amazon Brand Registry is the most important step to securing success.

At Trademark 360°, we provide legal expertise tailored to Amazon sellers, ensuring you meet all the trademark requirements to join Amazon Brand Registry. From registering your trademark to verifying your brand with Amazon, our team handles the entire process so your brand stays protected.

What is Amazon Brand Registry?

Amazon Brand Registry is a program created by Amazon to empower trademark owners to protect their intellectual property and control their brand representation on the platform. Once enrolled, you gain access to tools that safeguard your listings, fight counterfeiters, and enhance your product presentation.

But Amazon Brand Registry isn’t just about protection—it’s also about building credibility and growing your business with exclusive features only available to verified brands.

Why Amazon Brand Registry is a Game-Changer

1. Stop Listing Hijackers

Hijacked listings are one of the biggest threats Amazon sellers face. Unauthorized sellers can alter your product descriptions, add inaccurate images, or even claim your listings as their own. Brand Registry ensures you maintain control of your product detail pages so your listings always reflect your true brand identity.

2. Fight Counterfeiters Effectively

Counterfeit products are damaging to both sales and reputation. Customers who receive a poor-quality imitation may never return to your store. With Brand Registry, you gain access to tools to search, report, and remove counterfeit products faster than ever before.

3. Increase Customer Trust

Shoppers on Amazon trust verified brands more than unregistered sellers. A trademark-backed, Brand Registry-approved business stands out, giving customers the confidence to choose your products over others. Trust leads directly to higher conversion rates and repeat purchases.

4. Unlock Enhanced Brand-Building Tools

Amazon rewards registered brands with powerful promotional features:

• A+ Content (Enhanced Brand Content): Add visuals, infographics, and storytelling to your listings.

• Amazon Stores: Create a custom storefront to showcase your brand and product catalog.

• Sponsored Brand Ads: Promote your logo and multiple products in ads for maximum exposure.

• Brand Analytics: Access valuable insights into search trends and customer behavior.

These tools allow you to compete at a higher level by creating professional, engaging experiences for shoppers.

5. Faster Resolution of Violations

Registered brands are prioritized when submitting IP violation claims. That means counterfeiters and unauthorized sellers are removed more quickly, minimizing the impact on your business.

6. Legal Protection Beyond Amazon

Since Brand Registry requires a registered trademark, you gain enforceable legal rights outside of Amazon too. This ensures protection across other marketplaces, websites, and even physical retail spaces.

Why Trademark 360° is Your Best Partner

Enrolling in Amazon Brand Registry begins with obtaining a valid trademark. But for many sellers, the trademark process feels overwhelming. Applications can be rejected if they don’t meet specific requirements, delaying your ability to protect your brand. That’s where Trademark 360° steps in.

Here’s how we support Amazon sellers:

• Trademark Filing: Our legal experts prepare and file your trademark application, making sure it complies with Amazon’s eligibility rules.

• Amazon Brand Registry Enrollment: Once approved, we handle the enrollment process to ensure smooth verification with Amazon.

• Legal Backup: If disputes arise, our legal team provides the necessary support to protect your rights.

• Ongoing Brand Protection: Beyond registration, we help you monitor for risks and enforce your rights when needed.

With Trademark 360°, you can skip the confusion and secure your brand quickly and efficiently.

The Business Value of Amazon Brand Registry

Amazon Brand Registry doesn’t just protect—it transforms your business by giving you a professional edge.

• Higher Conversion Rates: Shoppers are more likely to buy from a trusted, verified brand.

• Better Visibility: Registered brands gain access to more advertising tools and can rank higher in search results.

• Customer Loyalty: Protecting your brand builds trust, which leads to long-term repeat customers.

• Smarter Business Decisions: With access to analytics, you can identify high-performing keywords, track competitors, and optimize your listings for growth.

These benefits make Amazon Brand Registry an investment in your brand’s future.

FAQs About Amazon Brand Registry

Q: Do I need a trademark to enroll?
Yes, a registered trademark is mandatory for Amazon Brand Registry.

Q: What kind of trademark do I need?
Both word marks (brand names) and design marks (logos) are eligible, depending on how you want to protect your brand.

Q: How long does the process take?
Trademark registration can take several months, but with Trademark 360°, we file correctly to avoid unnecessary delays. Once your trademark is approved, Amazon verification usually happens within weeks.

Q: Can I register multiple brands?
Yes, as long as each brand has its own registered trademark.

Secure Your Brand Identity on Amazon Today

Without Amazon Brand Registry, your brand is vulnerable to counterfeiters and hijackers who can damage your reputation overnight. With the right trademark protection and Amazon’s powerful tools, you gain control, credibility, and the ability to scale your business with confidence.

At Trademark 360°, we make the process simple. From registering your trademark to enrolling your brand in Amazon Brand Registry, our legal team handles it all with precision. Whether you’re just starting or expanding globally, we’re here to protect your brand every step of the way.