All London Fashion Events: A Complete Guide to the Style Capital

London is not just a city—it’s a fashion institution. Renowned for its creativity, history, and rebellious spirit, it hosts a wide range of fashion events that draw designers, buyers, media, and tastemakers from all over the world. From world-famous runway spectacles to cutting-edge student showcases, London is where trends are born and ideas come to life.

At Blonstein UK, we are proud to be deeply embedded in this thriving ecosystem. As a UK-based London Fashion Events and creative agency, we bring brands, designers, and experiences together—delivering exceptional fashion presentations across all formats. Whether it’s a runway, installation, film, or pop-up, we help shape the future of fashion one show at a time.

Here’s a complete look at all major fashion events in London, from high-profile global showcases to niche and emerging platforms.

1. Blonstein UK

When: February & September
Organised by: Blonstein

London Fashion Week is the pinnacle of the city’s fashion calendar. It showcases the latest collections from Britain’s top designers, combining heritage and innovation in a globally influential format. Designers such as Burberry, Simone Rocha, Richard Quinn, and Erdem have graced the LFW runway, alongside dozens of emerging talents.

LFW events span traditional catwalks, immersive installations, and digital activations. Many shows are open to international buyers and the media, while consumer access is growing through livestreams and ticketed experiences.

Blonstein UK plays a key role in designing and producing show spaces, digital runways, and creative strategies for participating brands.

2. London Fashion Week Men’s (Now Combined with LFW)

When: Previously held in June and January
Current Format: Integrated into the main London Fashion Week schedule

Initially a standalone event to promote menswear designers, LFW Men’s now runs alongside the main LFW shows. Labels like Craig Green, Charles Jeffrey LOVERBOY, and Ahluwalia continue to shape global menswear trends from London.

London’s reputation for edgy, boundary-pushing menswear makes this portion of the calendar especially influential for new subcultures and aesthetic movements.

3. Graduate Fashion Week (GFW)

When: June
Organised by: Graduate Fashion Foundation

Graduate Fashion Week is the world’s largest showcase of BA fashion talent. Students from top institutions like Central Saint Martins, London College of Fashion, and Kingston University present their collections to industry leaders, buyers, and press.

GFW is a launchpad for young designers, many of whom go on to debut at London Fashion Week or start their own labels. It includes runway shows, exhibitions, panel discussions, and awards.

Blonstein UK supports emerging creatives by helping turn student visions into fully realised fashion experiences through high-quality production and mentorship.

4. London Bridal Fashion Week

When: April
Location: ExCeL London

This event is the UK’s biggest bridal trade show, attracting designers, retailers, and suppliers from the global bridal industry. Collections include bridalwear, occasionwear, accessories, and luxury services.

It features catwalks, private appointments, and networking zones, making it a key buying season for wedding boutiques across Europe and the Middle East.

Our team at Blonstein UK has experience in curating elevated show environments and bespoke activations for luxury bridal brands.

5. Scoop International Fashion Show

When: February & July
Location: Saatchi Gallery or Olympia London

Scoop is a curated trade show focused on contemporary womenswear, accessories, and lifestyle brands. It offers a boutique atmosphere, ideal for independent designers and luxury concept labels.

The event champions craftsmanship, design quality, and storytelling—values that align perfectly with Blonstein UK’s philosophy in experience creation and brand building.

6. Pure London

When: February & July
Location: Olympia London

Pure London is the UK’s leading fashion buying event, bringing together global and local brands across womenswear, menswear, footwear, and accessories. The event includes trend talks, sustainability showcases, and runway previews.

The show’s hybrid nature makes it ideal for brands looking to expand visibility and reach within both trade and consumer audiences.

Blonstein UK supports such platforms through exhibition design, audio-visual production, and creative concept development.

7. Fashion Scout

When: During London Fashion Week
Location: Various (Freemasons’ Hall, The Crypt, etc.)

Fashion Scout is the largest independent showcase during LFW, known for launching emerging designers from the UK, Europe, and Asia. Alumni include Phoebe English, David Koma, and Eudon Choi.

Fashion Scout provides an inclusive space for experimental and multicultural design, often spotlighting sustainability and innovation.

We collaborate with independent brands showing at Fashion Scout to help amplify their presentations with immersive production that doesn’t compromise their budget or integrity.

8. The London Textile Fair

When: January & July
Location: Business Design Centre, Islington

This is the UK’s leading fabric and textile sourcing event, connecting fashion brands with mills and manufacturers from Europe and beyond. It’s a key stop for designers building future collections.

While not a fashion show in the traditional sense, it shapes future runways by influencing the raw materials used.

Blonstein UK has partnered with suppliers and trade organisers to create modern, experience-led textile booths and trade activations.

9. London Fashion Film Festival

When: September
Location: Soho or online

Fashion Film Festival is where fashion and cinema intersect. It screens short films by designers, directors, photographers, and visual artists. The focus is on visual storytelling, experimental style, and branding innovation.

This creative platform has become essential in the age of digital-first fashion marketing.

Blonstein UK provides production and direction support for fashion films and visual campaigns, ensuring that stories translate across both screen and show.

10. Street Style & Off-Calendar Events

London’s fashion calendar doesn’t end with official events. Off-calendar shows, concept stores, brand pop-ups, and private showcases happen year-round. From Shoreditch to Mayfair, fashion lives in galleries, studios, and even parking garages.

Major brands and niche designers alike create their own moments outside the calendar—often to more creative and impactful effect.

These offbeat events require a creative edge and logistical expertise—both of which Blonstein UK excels at delivering.

Conclusion: A City of Fashion All Year Round

London is not just a destination for fashion weeks—it’s a 365-day fashion stage. From student debuts to global powerhouses, the city continuously reinvents itself while nurturing the next generation of designers, stylists, filmmakers, and entrepreneurs.

At Blonstein UK, we understand that fashion shows are more than just presentations—they are experiences, statements, and milestones. Whether it’s a high-production runway or an intimate digital reveal, our mission is to help every client tell their story with style, precision, and imagination.

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