Deuce Studio is working with Lee Kum Kee to make their chilli sauce range bigger and better. They are doing this by giving the brand a look and using new marketing ideas. Lee Kum Kee wants to reach people with their chilli sauce and Deuce Studio is helping them do that. Deuce Studio and Lee Kum Kee are working together to make the chilli sauce range more exciting.

London, UK. Deuce Studio, a company that helps people with brand design and creative ideas, in London has teamed up with Lee Kum Kee, a well known Asian food manufacturer to help Lee Kum Kee expand its chilli sauce products by using new ways of marketing, branding and advertising. Deuce Studio and Lee Kum Kee are working together to make this happen. The goal is to help Lee Kum Kees chilli sauce product range reach people through modern marketing and branding strategies.

Lee Kum Kee has been around for a long time over 135 years. They are really good at making Asian food taste great. People know Lee Kum Kee for making sure their food is good quality and authentic. They also care a lot about the history of food.

Now peoples tastes are. More people want to eat spicy food with a lot of flavour. So Lee Kum Kee wanted to find a partner who could help them make products that people would like today. They wanted someone who could respect what Lee Kum Kee has done in the past. Also make their new products appealing to people all, around the world.

Deuce Studio was chosen to help fix this problem. They had to bring good ideas for the Lee Kum Kee brand, nice designs and a plan to sell the products. This plan was for Lee Kum Kees chilli sauce range to be popular in markets and new markets. The goal was to make Lee Kum Kees chilli sauce range popular, in both new places. Deuce Studio worked on this to help Lee Kum Kees chilli sauce range.

Blending Heritage With Modern Appeal

The big problem with this project was keeping Lee Kum Kees traditions alive while making the brand look and sound new so it could appeal to younger people who are always on their phones and computers. Deuce Studio worked on the project with a lot of respect for what Lee Kum Kee has been about. They looked closely at what the brand looks like what it means to people and how it is seen around the world before they started coming up with ideas, for the project.

Deuce Studio did not try to change the Lee Kum Kee brand. Instead they made changes to make it better. They made the packaging of the chilli sauce look more exciting the writing, on the labels easier to read. They used more modern colours. This was done so that Lee Kum Kee chilli sauce would catch your eye when you see it in stores or online. With these changes the Lee Kum Kee brand is still easy to recognize. The new look is still clearly Lee Kum Kee.

The new branding is about the chilli sauce having a strong flavour being really useful in many dishes and being used in new and exciting ways. This helps people see how each chilli sauce can be used in Asian cooking and also in modern food from around the world. The chilli sauce is a part of this and it is what makes the food taste so good. People can use the chilli sauce in different ways and it is great for cooking at home or, for special occasions. The chilli sauce is what makes the food special. It is why people love to use it.

Strategic Product Positioning

Deuce Studio helped Lee Kum Kee with their product range expansion. They made a plan that made each chilli sauce variant special. Still kept the whole range working well together. This plan made it easy for Lee Kum Kee to tell people about the flavours how hot each sauce is and how to use them. This way people can easily try chilli sauces and pick the ones they like best from Lee Kum Kee.

The message is about being real and making things with care. This is what Lee Kum Kee is about. They want people to know that their products are good, for use. Lee Kum Kee wants home cooks and people who like food to know about them. They also want people who are trying Asian food for the first time to like Lee Kum Kee products. Lee Kum Kee is a company that makes people trust them. Lee Kum Kee makes it easy for people to use their products at home.

The company did the thing with the packaging the advertisements, the signs in the stores and the things they did on the internet. They wanted people to see the brand in the way everywhere they looked at it. This way the brand looked the same on everything so people would know it was the brand. The brand was, on all the things that people would see when they bought something or looked at the brand online.

Integrated Marketing and Advertising

Deuce Studio did a job of putting together a marketing and advertising plan that really worked well across many different channels. They helped with the direction for digital advertising, social media assets the visuals you see in stores and the story, behind the campaign. Deuce Studio made sure that the marketing and advertising approach was well thought out and worked well together to get the results.

Digital first thinking was really important. We made sure our campaigns worked well on media, websites where you can buy things and online videos. The pictures and videos we made were very nice to look at. Showed the sauces being used in real cooking situations. This showed people how the sauces tasted, felt and how you could use them in ways. It was an interesting way to show people the sauces. Digital first thinking helped us make this happen. It was a key part of our plan.

The company used big and eye catching pictures in their stores and outside to get the message across. They wanted to make sure people noticed them when they were shopping. This way the company had a campaign that worked well on the internet and, in person. The brand got stronger and more people started to pay attention to the brand and get involved with the brand.

Supporting Global Growth

Lee Kum Kee is a company that operates all around the world. They needed ideas that could work in different places. These ideas had to be suitable for cultures.

Deuce Studio made sure that all the things they created for Lee Kum Kee could be easily changed. This meant that people, in regions could make the messages their own way. At the time Lee Kum Kee could still keep a consistent image everywhere.

Lee Kum Kee wanted to grow and this way of doing things really helped them. It made their chilli sauce popular with lots of people in Asia, Europe and other places. They made sure that the brand looked the same everywhere but also made it special for each place. This made Lee Kum Kee a brand that people knew was old and trustworthy but new and exciting, for food. Lee Kum Kee is a heritage brand and a modern food authority. This campaign helped them with that.

Results and Impact

The team working together with Lee Kum Kee was a success. Lee Kum Kee was able to bring out chilli sauces and make the brand look modern again. This new look really worked for the people buying the sauces today.

The new way of doing things with the brand and marketing made it easier for people to find Lee Kum Kee chilli sauces when they were shopping. It also helped more people talk about Lee Kum Kee on the internet. Made sure everyone knew that Lee Kum Kee is a top brand, for Asian sauces.

Deuce Studio did a job by thinking about what Lee Kum Kee needed and then doing something really creative. They came up with a solution that made the chilli sauce range better and helped Lee Kum Kee with its brand over a long time. This was good, for Lee Kum Kees brand because it helped people remember the company and like it more. Deuce Studio really helped Lee Kum Kee with its chilli sauce range and its brand.

About Lee Kum Kee

Lee Kum Kee was started in 1888. This is a brand that people know around the world. Lee Kum Kee makes Asian sauces and things we put on food. The company has been around for a long time over 135 years. Lee Kum Kee is known for trying to make the things being true to what Asian food is and coming up with new ideas. This helps people everywhere make food that tastes good and that they can trust. Lee Kum Kee brings Asian flavours to kitchens all, around the world.

Deuce Studio is a London-based brand design agency specialising in branding, packaging, and creative marketing for ambitious global brands. Known for its strategic thinking and refined creative execution, Deuce Studio helps brands grow by combining insight-led design with modern advertising and digital storytelling. The agency works across food, lifestyle, and consumer sectors, delivering brand experiences that are both culturally relevant and commercially effective.