More and more companies have launched internal podcasts for entertainment, growing company culture, and employee engagement. But many companies have also started to use their internal podcasts to drive diversity, equity, and inclusion (DEI) initiatives.
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DEI initiatives are crucial for a variety of reasons, ranging from company culture to productivity to public relations and more. So it’s a good idea for your organization’s internal podcast to drive those initiatives, too. If you’re not sure where to start, read on.
Firstly, you can use internal podcast episodes as opportunities to raise awareness of DEI issues, such as a lack of diversity in your current employee pool, difficulty reaching diversity goals in recruitment, and much more.
Many employees, especially those belonging to majority demographics, may not be aware of the unique issues that those belonging to marginalized groups face. Internal podcasts give you a chance to raise these issues in a format and medium that’s easier for many to internalize.
Furthermore, you can invite diverse employees to your internal podcast episodes. They can voice their unique experiences and humanize the DEI goals that your business is striving to meet. Your chief compliance officer, who is responsible for these issues, can oversee the process.
In other words, treat your internal podcast episodes as radio interviews, broaching complex but important topics with diverse employees to spread understanding throughout your organization.
Internal podcasts are excellent avenues through which you can expose many of your employees to new ideas and to each other.
In a lot of larger organizations, employees can feel siloed or segregated into different departments or groups, often through no fault of their own. For example, it’s feasible that a marketing specialist may simply never meet a manufacturing technician or vice versa. This can make it hard for your employees to understand each other, plus make it more difficult for your company culture to feel cohesive and unified.
With your internal podcast, launch some episodes discussing DEI initiatives and inviting employees to meet and talk with each other “on the air”. Those podcasts may result in new friendships and new understandings that tie your workers together, creating a strong, mutually beneficial social fabric in the process.
Most crucially, your company can use its internal podcast episodes to give the proverbial microphone to underheard or minority individuals. Many minority employees feel that their voices aren’t heard at their businesses, despite efforts from management.
There’s no better way to rectify this than to give these employees a chance to raise concerns or awareness about their feelings over a podcast. In many ways, this can feel and be more effective and more inclusive than simply telling employees to write complaints or suggestions on cards and leave them outside an executive’s office.
In the end, you can and should use internal podcasting to help to drive the DEI initiatives that your business aims to meet. Internal podcasting is a powerful tool to drive employee engagement; use it to its maximum extent!
Want to learn more about DEI strategies? Check out the recent event we did featuring Mark Kaplan!
Mexico is expected to have almost 78 million e-commerce shoppers by 2025. And with almost half buying cross-border, now could be the time for European SMBs to explore the opportunity.
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with 78 million people set to be shopping online by 2025.
Some 45% of e-commerce customers in Mexico already buy cross-border
motivated by lower prices and unique products they canât find at home.
Two thirds of transactions in 2021 took place on mobile devices.
a new documentation requirement for shipments designed to formalise trade.
The e-commerce shoppers in Mexico are set to reach 78 million in 2025, up from an estimated 64 million in 2022 and 57.5 million in 2021.2
Mexico is the second-largest country in Latin America by population, and also its second-largest e-commerce market. And with its young population and comparatively low rate of e-commerce penetration, it has plenty of space to grow.
The number of e-commerce customers in Mexico is growing faster than in its larger neighbour, Brazil.1 The e-commerce shoppers in Mexico are set to reach 78 million in 2025, up from an estimated 64 million in 2022 and 57.5 million in 2021.2
A large proportion of those e-commerce customers are already buying from businesses outside Mexico. Almost half (45%) of Mexicoâs e-commerce customers shop crossborder.1 Of those consumers, 57% said their reason for making cross-border purchases was to buy something unique that they couldnât find in Mexico; while 48% said they considered prices to be lower from retailers outside of Mexico.3
Mobile commerce, in particular, is booming among Mexican consumers. Revenue growth is outpacing the wider e-commerce market and predicted to continue at a compound annual rate of 20% until 2023.4 Whatâs more, smartphone usage in Mexico is only around 50% of the population â a sign that there is potential for more growth in this market.4
The estimated size of the e-commerce market in Mexico in 20243
Mexico is the 16th largest e-commerce market in the world7
Some 45% of e-commerce customers in Mexico buy cross border1
E-commerce consumers in Mexico are predominantly smartphone users. In fact, in 2021 an estimated 65% of e-commerce transactions were mobile3, so ensuring your website is well optimised for mobile could be key if you are thinking about entering this market. You could even consider developing an app: mobile e-commerce transactions in Mexico are slightly more likely to take place in apps than on a mobile browsers, according to JP Morgan figures.4
Mexico is also a strong market for the emerging conversational commerce trend â selling via chat apps such as WhatsApp or Facebook Messenger. According to a Boston Consulting Group (BCG) report, conversational commerce is set to account for 20% of the overall e-commerce market by 2025.8 It has the potential to increase order value by as much as 3.9 times.8 Plus, it helps to target new customers who may never have shopped online before; BCG found 40% of c-commerce customers in emerging markets were making their first digital purchase.8
Spanish is the primary language in Mexico, spoken by 94% of the population.5 Investing in professional translation for your website content service could help you to reach a wider base of customers there. According to one survey, 40% of global consumers wonât buy from websites in other languages.9 You may even want to consider hiring Spanish speaking employees to handle marketing content and customer service queries from Mexican customers. This could be a good investment if you are considering further moves into Latin America at a later date: Spanish is the main language in many other growing markets in the region, including Argentina and Colombia.
From 30 September 2022, Mexico will introduce new documentation requirements for all shipments into, out of or within the country. The Carta Porte must include details of the shipmentâs origin, destination and the type of goods being transported. The measures are part of an attempt to formalise trade as well as curb criminal activity, such as cargo theft and tax evasion. The Carta Porte will provide and international benchmark for all businesses inside and out of Mexico that want to import and export goods.
You can find more information about the documentation you need to ship to Mexico here.
Disclaimer: The information provided on this page does not constitute legal, tax, finance, accounting, or trade advice, but is designed to provide general information relating to business and commerce. The FedEx Small Business Hub content, information, and services are not a substitute for obtaining the advice of a competent professional, for example a licensed attorney, law firm, accountant, or financial adviser.
1. Mexico: The cross-border e-commerce opportunity | Global E, March 2021
2. Number of e-commerce users in Mexico from 2017 to 2025 | Statista, Nov 2021
3. Mexicoâs ecommerce data | Americas Market Intelligence, Nov 2021
4. 2020 E-commerce Payments Trends Report: Mexico | JP Morgan, 2020
5. CIA World Factbook: Mexico
6. E-commerce Mexico | Statista, 2022
7. The e-commerce market in Mexico | ecommerceDB, 2021
8. Conversational Commerce Report | Yalo, 2021
9. Canât read, wonât buy â B2C | CSA Research
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