In today’s digital-first world, a strong online presence is non-negotiable. Whether you’re a local service provider, an agency, or a growing business, your website often serves as the first interaction with potential clients. But building and managing websites can be overwhelming when you’re juggling design, hosting, integrations, and updates. That’s where the GoHighLevel Website Builder comes in.
GoHighLevel (GHL) is best known as an all-in-one CRM and marketing automation platform. But beyond CRM, funnels, and automations, it offers a powerful website builder designed to help businesses create professional, high-performing websites without the hassle of using multiple tools.
In this guide, we’ll explore what makes the GoHighLevel Website Builder unique, how to use it, and why it’s becoming a favorite choice for agencies and entrepreneurs.
What is the GoHighLevel Website Builder?
The GoHighLevel Website Builder is an integrated tool inside the GHL platform that allows businesses to design, launch, and manage full websites. Unlike standalone page builders, it connects directly to your CRM, automations, and sales pipelines.
This means your website isn’t just a digital brochure—it becomes a conversion engine. Every lead captured flows automatically into your CRM, triggers email or SMS campaigns, and gets tracked through your sales process.
Key Features of the GoHighLevel Website Builder
The GHL Website Builder comes with features that make it both simple for beginners and powerful for professionals.
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Drag-and-Drop Editor
No coding required. Users can easily drag and drop text, images, videos, buttons, forms, and more. -
Custom Templates
GoHighLevel offers ready-to-use templates for industries like real estate, healthcare, coaching, and local services. -
Responsive Design
All websites built are mobile-friendly by default, ensuring a smooth user experience across devices. -
SEO Settings
Users can customize page titles, meta descriptions, and keywords for better search engine rankings. -
Custom Domains & SSL
Connect your own domain, add SSL certificates, and publish under your brand. -
Integration with CRM
Every form submission or lead capture is instantly stored in the CRM and pipelines. -
E-commerce Support
Add checkout pages and integrate payment systems like Stripe. -
Blogging Feature
Publish content and articles directly on your GoHighLevel site to boost SEO.
Benefits of Using GoHighLevel Website Builder
1. All-in-One Solution
Instead of paying for separate hosting, WordPress, and plugins, you get everything under one roof.
2. Faster Launch
With templates and drag-and-drop tools, you can create professional websites in hours, not weeks.
3. Seamless CRM Connection
Unlike traditional builders, GHL websites tie directly into your customer database, making follow-ups automatic.
4. Cost Efficiency
Eliminate the need for third-party builders, hosting platforms, and integrations.
5. Scalability
Manage multiple client websites under one account if you’re an agency.
How to Build a Website in GoHighLevel – Step by Step
Building with the GoHighLevel Website Builder is simple. Here’s how:
Step 1: Log In
Head to your GHL dashboard and click Sites.
Step 2: Choose Template or Start Fresh
Pick from a template library or build from scratch.
Step 3: Customize Pages
Use the drag-and-drop builder to add:
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Headlines
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Images & videos
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Lead capture forms
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Buttons & menus
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Testimonials
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Pricing tables
Step 4: Set Up Navigation
Add a navigation bar with links to Home, About, Services, and Contact pages.
Step 5: Connect Forms to CRM
Link lead capture forms directly to your pipelines for automatic follow-up.
Step 6: Configure SEO
Add page titles, descriptions, and keywords.
Step 7: Connect Domain
Attach your domain and enable SSL.
Step 8: Publish Website
Go live and start driving traffic.
Best Practices for GoHighLevel Websites
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Focus on Clarity – Keep messaging clear and highlight your unique value.
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Use Strong CTAs – Buttons like “Book Now” or “Get Started” drive action.
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Optimize for Mobile – Most traffic comes from smartphones.
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Leverage Testimonials – Add reviews and case studies to build trust.
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Track Analytics – Connect Google Analytics and Facebook Pixel for data-driven decisions.
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Keep it Simple – Don’t overload pages with too much text or design.
Who Should Use the GoHighLevel Website Builder?
The tool is ideal for:
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Agencies – Build client websites under one account.
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Local Businesses – Create sites that capture leads and book appointments.
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Coaches & Consultants – Showcase services and offer booking forms.
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E-commerce Entrepreneurs – Sell directly through landing pages or small product catalogs.
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Healthcare Providers – Create professional sites with patient forms and appointment scheduling.
Example – A Dallas Business Using GHL Website Builder
Consider a Dallas-based real estate agent. Instead of using a generic template from WordPress, they build their site on GoHighLevel:
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Homepage introduces their services.
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“Book a Viewing” button connects to the GHL calendar.
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A lead form captures buyer/seller details and syncs with the CRM.
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Automated SMS and email follow-ups nurture leads instantly.
Result: Higher conversions, less manual work, and a seamless experience for clients.
GoHighLevel Website Builder vs. Other Platforms
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WordPress – Flexible but requires plugins, hosting, and tech knowledge.
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ClickFunnels – Great for funnels but limited for full websites.
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Wix/Squarespace – Easy to use but lacks CRM integration.
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GoHighLevel – Combines website, funnels, CRM, automations, and hosting in one platform.
For businesses that want simplicity and automation, the GHL website builder is hard to beat.
Final Thoughts
A website is no longer just an online brochure—it’s the heart of your marketing system. With the GoHighLevel Website Builder, you get more than just a beautiful site. You get a conversion-focused, CRM-powered platform that integrates with your entire marketing strategy.
Whether you’re an agency building for multiple clients or a local business wanting a professional online presence, GoHighLevel makes it possible to design, launch, and scale without tech headaches.
If you’re ready to save time, reduce costs, and turn your website into a growth engine, the GoHighLevel Website Builder is the perfect solution.
