Future Turkey Car Rental Market: Key Dynamics, Size & Share Analysis
The Turkey Car Rental Market size is valued at around USD 1.14 billion in 2025 and is projected to reach USD1.73 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 6.14% during the forecast period, i.e., 2026-32.
Top Driver Impacting the Turkey Car Rental Market Growth
Rising Tourism and Urban Mobility Demand – A key factor driving the Turkey Car Rental Market is the continued rise in tourism and domestic travel. For instance, in 2024, according to the Turkish Statistical Institute, Turkey recorded over 57 million international visitors, a new all-time high. Popular cities such as Istanbul, Antalya, and Izmir remain the top destinations, creating high demand for short-term and self-drive rentals. The opening of Istanbul Airport’s new terminal and the expansion of Antalya Airport have also improved accessibility for travelers, making car rentals a convenient option for exploring nearby regions.
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Understanding the Core Segments in the Turkey Car Rental
Turkey Car Rental Size, Share & Industry Trends Analysis – By Product Type (Full-Service Rentals, Self-Service Rentals, Peer-to-Peer Rentals, Luxury Rentals, Electric Vehicle Rentals, Corporate Rentals, Others), By Distribution Channel (Airports, Railway Stations, Hotels, Online Retail, Rental Agencies, Others), By Fleet Size (Small Fleets (1–10 Vehicles), Medium Fleets (11–50 Vehicles), Large Fleets (Above 51 Vehicles), By Rental Duration (Short-Term Rentals (Less than 7 Days), Medium-Term Rentals (7–30 Days), Long-Term Rentals (More than 30 Days), By Service Model (Traditional Rental Services, Subscription-Based Services, On-Demand Services), By End User (Individual Consumers, Corporate Clients (Organizations, SMEs), Government Agencies, Tour Operators, Logistics Companies, Others), and others
Geographical Analysis of the Turkey Car Rental
-By Region
- Marmara
- Aegean
- Mediterranean
- Central Anatolia
- Black Sea
- Eastern Anatolia
- Southeastern Anatolia
Who Dominates the Turkey Car Rental Insights on Key Industry Players?
Companies are strengthening their presence in the Turkey Car Rental by adopting strategies such as forming strategic alliances, leveraging AI, entering partnerships, pursuing mergers and acquisitions, expanding into new regions, and introducing innovative products and services
- Otokoç Otomotiv Ticaret Ve Sanayi
- RentiCar
- Carla
- Nissa Car Rental
- Garenta
- Rent Go
- Circular Car Rental
- Oto Kiralama
- Avis Budget Group
- Sixt SE
- Others
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